Informizely Blog

What Are Exit Intent Popups And How To Use Them In Your Website

An "exit intent popup" is an HTML overlay that appears when a visitor seems to be leaving your website. Other terms used for such interactions are "exit popup", "exit intent survey" and "website exit survey". Some examples are shown below:

Exit Intent Popups

The exact moment when a visitor leaves your website is a great - and possibly your last - opportunity to try to retain the visitor or learn why he is leaving. There are various ways to track when a visitor is likely to leave your site. A simple and effective way to determine this "exit moment" is to track the mouse and trigger a pop-up when the mouse is moved outside of the browser window towards the close button of the tab or browser.

Use cases for exit intent popups

You can use exit intent popups to:

  • Find out why visitors are leaving
  • Reduce site abandonment
  • Increase conversions
  • Offer promotions at exit intent
  • Newsletter signups

The decision to use an exit pop-up to gather information or as an opportunity to convert the person, depends on what your aim is and at which point the visitor abandons the ecommerce conversion funnel.

Conversion Funnel

Let's discuss some typical use cases.

Find out why your website visitors are leaving

If you want to understand why visitors leave your website at a certain page you can use an exit intent survey to ask leaving visitors for their motives, or if they have suggestions for improving your current offer.

Exit Intent Survey

Shopping cart abandonment

When visitors got all the way to filling their cart, it feels frustrating if they abandon your website without taking the last step to finalize their purchase. The visitor has taken interest and most probably understands the value of the product, but something is holding him back. Psychologically this is the perfect time to offer a discount, especially to first-time customers who are on the fence about making a purchase. The discount can come in the form of a coupon code, possibly in return for an email address:

Exit Intent Offer

Pricing page abandonment

Visitors of SaaS websites often leave the website at the pricing page. But what are common reasons for this? Is the pricing perceived to be as too high? Is the provided information unclear? Are there other reasons? In order to get a feel for common reasons you can show a short survey at exit intent, like is shown here:

You get a chance to gather feedback and use this information to understand what you have to improve on your website. By analyzing the answers you quickly gain actionable insights. Based on the feedback you can design an A/B test to develop a new design of the page that will improve your conversion rate.

Lead generation

If you find that people often leave your website because they didn't find what they were looking for you can use an exit popup offering a free consultation in exchange for contact details.
And of course you can also ask for an email address to send your newsletters to:

Newsletter Signup Survey

Informizely for Exit Intent Popups

With a tool like Informizely configuring and publishing an exit intent popup is a matter of minutes. You can use background- and other images, add the input controls that you need, use multiple pages, and fully style and position the widget to your liking. The responses will be displayed in your dashboard in real-time.

The Informizely widget works in all websites, including WordPress, Joomla, Drupal, Squarespace, Magento, and all other CMSs.

Alternatives for Exit Intent Popups

Exit intent popups are not the only way to convert - potentially abandoning - visitors, or gain insights in their motives. Besides the exit intent trigger, Informizely also provides various other advanced targeting options to configure the moment when a survey or popup must be shown, like time on page, page scroll, idle time and button click.
Because exit intent is often measured by tracking the mouse, these triggers can also be used as an alternative on mobile devices.
More about targeted website surveys...

Try Informizely for free!

Reduce site abandonment and increase conversions at exit intent

How To Use Website Surveys To Grow Your Business

How To Use Website Surveys To Grow Your Business

This guide focuses on surveys in your own website. We'll provide a detailed overview of potential strategies, targeting options, industry best practices and real-world examples you can copy and use as your own.

You will learn how to turn website surveys into a gold mine of actionable customer insights that you can use to transform your business.

READ MORE
6 Tips For Using Surveys To Boost Customer Conversions

6 Tips For Using Surveys To Boost Customer Conversions

As a follow-up post to “The Simple Trick” we'll explore the best practices for implementing surveys, when and how to use them, and everything you stand to gain by harnessing them to make fact-based business decisions rather than relying solely on gut feeling.

We'll shed light on some of the signposts of effective customer surveys and how to use them to guide you down the path toward consumer enlightenment.

READ MORE
16 Proven Questions That Will Instantly Improve Your Website Surveys

16 Proven Questions That Will Instantly Improve Your Website Surveys

With the right questions, you can transform your website surveys from a static data collection tool into a gold mine of actionable customer insights that can be used to find new growth opportunities, increase revenue, improve website conversions and reduce churn.

READ MORE
  All Posts