Google Analytics Integration

Add qualitative insights to your Google Analytics account.

If you have a Google Analytics account, Informizely can record various survey events to that account, adding Informizely's qualitative data to the normal Google Analytics' quantitative events.

If your subscription includes Google Analytics integration, you can enable it for your site on the site's "Settings" page, in the "Google Analytics" panel:

GA integration
The Informizely widget automatically determines whether your website uses Universal Google Analytics or Classic Google Analytics and uses the appropriate calls to record events.

By default, visitor answers are recorded into Google Analytics. You can disable this if you only want to record quantitative events (shown, completed, closed, minimized and maximized).
If you use multiple Universal Analytics tracking codes and want to record Informizely events to a non-default tracker, you can specify the name of the GA tracker to use.

All events are recorded as "non-interactive events", which means that they do not influence your website's bounce rate as calculated by Google Analytics.


Note: the term "Insitez" used in the categories below refers to the previous name of Informizely.


The following events are recorded:

  • When a survey is displayed:
    Category: "Insitez". Action: "Shown". Label: the survey's name.
  • When a survey is completed by a user:
    Category: "Insitez". Action: "Completed". Label: the survey's name.
  • When a survey is explicitly closed (not minimized) by a user while not all questions are answered:
    Category: "Insitez". Action: "Canceled". Label: the survey's name.
  • When a survey is minimized by a user:
    Category: "Insitez". Action: "Minimized". Label: the survey's name.
  • When a survey is maximized by a user:
    Category: "Insitez". Action: "Maximized". Label: the survey's name.
  • For each answer given by a user (if enabled):
    Category: "Insitez - the survey's name". Action: the question. Label: the user's answer.
    Visitor answers are recorded if the option "Record answers" is enabled (this is the default).
  • For each activated call-to-action (i.e. a click on an image or link that opens a web page or executes JavaScript code):
    For an image-click that opens a URL:
    Category: "Insitez - the survey's name". Action: "Image Click - URL". Label: the image's unique item ID in the survey.
    For an image-click that executes JavaScript code:
    Category: "Insitez - the survey's name". Action: "Image Click - JavaScript". Label: the image's unique item ID in the survey.
    For a link-click that opens a URL:
    Category: "Insitez - the survey's name". Action: "Link Click - URL". Label: the link's unique item ID in the survey.
    For a link-click that executes JavaScript code:
    Category: "Insitez - the survey's name". Action: "Link Click - JavaScript". Label: the link's unique item ID in the survey.

Note: If you use Google Tag Manager to publish the Google Analytics tag, please read this additional Help Topic.