Your customers are the lifeblood of your business. No customers equals no business. Plain and simple.

One of the prevailing pain points that a lot of businesses face time and time again is not knowing how to effectively and efficiently gain coveted access to the psychological Holy Grail that is consumer insight.

The solution is deceptively simple, and even more deceptively obvious...

As a follow-up post to “The Simple Trick” we'll explore the best practices for implementing surveys, when and how to use them, and everything you stand to gain by harnessing them to make fact-based business decisions rather than relying solely on gut feeling.

We'll shed light on some of the signposts of effective customer surveys and how to use them to guide you down the path toward consumer enlightenment.

This guide focuses on surveys in your own website. We'll provide a detailed overview of potential strategies, targeting options, industry best practices and real-world examples you can copy and use as your own.

You will learn how to turn website surveys into a gold mine of actionable customer insights that you can use to transform your business.

With the right questions, you can transform your website surveys from a static data collection tool into a gold mine of actionable customer insights that can be used to find new growth opportunities, increase revenue, improve website conversions and reduce churn.

By showing a exit intent survey at the moment that a visitor intends to leave your website you have a great opportunity to either still convert the visitor or to learn about the reason for leaving.

This posts explores the value of using website exit surveys to reduce site abandonment and increase conversions.

Online surveys are very effective for improving the conversion rate of your website or service. You can collect quantitative data by asking closed-ended questions, and qualitative data by asking open-ended questions. Both types of questions can provide valuable insights. In this article we discuss the value and pitfalls of both type of questions.