CSAT vs NPS vs CES: The Pros And Cons Of Each Customer Satisfaction Metric
Choosing the right customer satisfaction metric is crucial for measuring and improving customer experiences. There are various metrics to measure customer satisfaction, of which three of the most popular are CSAT, NPS, and CES. Each metric has its advantages and disadvantages. In this article, we will explore the pros and cons of each customer satisfaction metric to help you choose the right one for your needs.