In some cases you may wonder if a specific survey can be improved upon to get a higher response rate or higher quality responses, for example by varying:
It's pretty simple to A/B test 2 or more surveys. As an example we're going to show how to test 2 variations of a short survey asking the simple question "How would you rate us?", where one survey (the "A" survey) asks to select between 1 and 5 stars, and the other survey (the "B" survey) asks to select a number between 1 and 5.
First we create survey A and fully configure it. On the "TARGET > ADVANCED" tab, section we configure the survey to be shown only when the cookie "abtest" has the value "a" (the name of the cookie can be anything, we use "abtest" here):
Then we publish the survey and we create a copy by clicking the "More" icon and then the "Copy" icon in the survey panel. We then make the necessary changes to the copy (the "B" survey), in this case changing the "stars" answer to a "numbers" answer. In the cookie targeting setting we configure this survey to be shown only when the the cookie "abtest" has the value "b". Then we publish the survey.
For this example we asign equal weights to the "A" and "B" survey, but it's easy to change this if needed. Changing "0.5" to "0.8" for example will show the "A" survey to 80% of all visitors and the "B" survey to the other 20%.
That's it! A visitor will either be shown survey "A" or survey "B" and you can start testing which survey performs best, and possibly use those results for a next A/B test.