For Google Analytics 4 the following parameters are set for Informizely events:

• Event name: Informizely
• Parameter "survey": the survey's name
• Parameter "category": depends on the event
• Parameter "action": depends on the event
• Parameter "label": for some events

The following events are recorded:

• When a survey is displayed: Parameter "category": Usage. Parameter "action": Shown.
• When a survey is completed by a user: Parameter "category": Usage. Parameter "action": Completed.
• When a survey is explicitly closed (not minimized) by a user while not all questions are answered: Parameter "category": Usage. Parameter "action": Canceled.
• When a survey is minimized by a user: Parameter "category": Usage. Parameter "action": Minimized.
• When a survey is maximized by a user: Parameter "category": Usage. Parameter "action": Maximized.
• For each answer given by a user (if enabled): Parameter "category": Answer. Parameter "action": the question. Parameter "label": the user's answer.
  Visitor answers are recorded if the option "Record answers" is enabled (this is the default).
• For each activated call-to-action (i.e. a click on button, image or link that opens a web page or executes JavaScript code): Parameter "category": CTA.
  For a button-click that opens a URL:
  Parameter "action": Button Click - URL. Parameter "label": the URL.
  
  For a button-click that executes JavaScript code:
  Parameter "action": Button Click - JavaScript. Parameter "label": the button's unique item ID in the survey.
  
  For an image-click that opens a URL:
  Parameter "action": Image Click - URL. Parameter "label": the URL.
  
  For an image-click that executes JavaScript code:
  Parameter "action": "Image Click - JavaScript. Parameter "label": the image's unique item ID in the survey.
  
  For a link-click that opens a URL:
  Parameter "action": Link Click - URL. Parameter "label": the URL.
  
  For a link-click that executes JavaScript code:
  Parameter "action": Link Click - JavaScript. Parameter "label": the link's unique item ID in the survey.
  

If you don't use Google Tag Manager to load your Google Analytics 4 tag you're good to go. Events should be recorded in your Google Analytics 4 account. Please note that it can take 24 to 48 hours for events to appear in Google Analytics reports.
If you do use Google Tag Manager to load your Google Analytics 4 tag, you need to create an extra setup in Google Tag Manager in order to receive custom Informizely events in your Google Analytics 4 account. We discuss how to do this in the next section.

To show the Informizely events in your Google Analytics 4 dashboard you can create an exploration in the "Explore" tab to create your own custom report and correlate all kinds of interesting relations.
To just show the event data that Informizely has sent, add the custom event parameters "survey", "category", "action" and "label" first to the DIMENSIONS section and then to ROWS, add "Event count" to METRICS and then to VALUES and filter on "Event name exactly matches Informizely":

You can drill down further, for example by filtering on a specific survey and show the labels where "category exactly matches Answer":

If you use Google Tag Manager (GTM) to load your Google Analytics 4 (GA4) tag, GTM makes it a bit more involved to send custom Informizely events to your GA4 account. We'll describe the steps needed to make it work.

Creating data layer variables in GTM

Informizely's GA4 integration uses GTM's "data layer" to send Informizely "custom events" to GA4. A custom event has an "event name" and various "parameters" (listed in the previous section). First you'll need to map these event parameters to "data layer variables" in GTM. The event parameters to map are "survey", "category", "action" and "label".

In your GTM workspace go to "Variables", scroll to "User-Defined Variables" and click on "New". In the "Variable Configuration" window select "Data Layer Variable", enter the name of the first event parameter "survey" for "Data Layer Variable Name", and provide a descriptive name for the variable at the top of the window, like "Informizely - survey":

Then click "Save" and repeat the step for the other event parameters "category", "action" and "label". You now have created 4 data layer variables:

Creating a trigger for Informizely GA4 events in GTM

For GTM to know when to send the data layer variables that we created in the previous section to GA4 we need to create a trigger in GTM.

Go to "Triggers" and click on "New". In the "Trigger Configuration" window select "Custom Event" as the Trigger Type and enter "Informizely" as the event name. Also configure the trigger to fire on "All Custom Events". Give the trigger an appropriate name like "Informizely Trigger".

Creating a tag for the Informizely trigger in GTM

To connect the dots and allow GTM to send Informizely events to GA4 you'll need to add a new tag for the Informizely trigger that you created in the previous section. Go to "Tags" and click on "New". Give the tag an appropriate name like "Informizely Events Tag". In the "Tag Configuration" window select "Google Analytics: GA4 Event" as the Tag Type and select your GA4 tag (with a name like "Google Analytics: GA4 Configuration") as the Configuration Tag. Specify "Informizely" as the Event Name.

In the section "Event Parameters" you need to map Informizely's event parameters to the data layer variables created earlier. For each click "Add Row", add the parameter name ("survey", "category", "action" or "label") and for "Value" select the associated data layer variable from the list that appears when you click the "+" icon.

Finally, select the Informizely trigger that we created earlier as the Firing Trigger and click "Save".

After your new GTM configuration is published Informizely events should be recorded in your Google Analytics 4 account. Please note that it can take 24 to 48 hours for events to appear in Google Analytics reports.